They will have access to internal business variables (e.g., historical casino utilization, food and beverage sales and staffing levels, etc.) and will also consider external environmental variables (weather, traffic, conflicting events, etc.). Students on the MotorCity team will develop a system to forecast demand (number of people at the casino) and a strategy to determine the optimal level of staffing. The better job MotorCity can do at this, the more optimally they can schedule staff (dealers, bartenders, etc.). ![]() One of the challenges of casino management is forecasting when casino floor demand will be high. Customers are increasingly expecting a high level of customer service from their Casino, and MotorCity is constantly evaluating their business model to make sure they are providing top notch service while optimizing their expenditures and staffing levels. Dall, with more than 25 years of casino industry experience, previously worked as the senior vice president. ![]() The MotorCity Casino is Detroit’s only locally owned and operated casino, and has a cutting edge, vertically integrated information technology department. Bruce Dall has been named interim president for Detroit-based MotorCity Casino Hotel and will be responsible for operations of the casino, hotel, food, beverage, retail, marketing facility, and administrative departments. Casinos and gambling houses have been around since at least the 17 th century, but today’s casinos are constantly evolving in their use of modern technology to improve the customer experience.
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